FIDO ‘N FLUFFY – FREE SHIPPING
…on all orders $50 and over.
Inspired by Amazon, you’re gonna get good deals from Fido ‘n Fluffy via the standard low prices, and free shipping- icing on the cake!
According to what Rick Broida tells us in CNET.com, ‘“With Prime, users get “two-day shipping on virtually anything …Amazon Prime is a “kind of an oddball assemblage of services,” but for the regular online shoppers, even “the shipping alone feels like a huge win.’”
Fido ‘n Fluffy has Free Shipping, too, but sans the ‘virtually anything’ part, because we confine our products exclusively to cats and dogs.
We can boast, though, of the ‘huge win’ part: customers don’t have hidden fees, i.e. we won’t pad the price of the product to make it look like Free Shipping when in effect you still pay shipping charges via the padded prices. (We don’t think Amazon does, either. Otherwise it is standard practice.)
Preposterous? Not. Fido ‘n Fluffy may be silly enough to pay for the shipping so that shoppers can have a pleasant experience browsing Fido ‘n Fluffy’s site. (What a turn-off when the shipping costs more than the product!)
Not to fear- this won’t make Amazon feel guilty or insecure, and if Fido ‘n Fluffy can make a dollar or two (they don’t eat much), they’ll still be on the plus side of the equation. We think that Stephen Covey will agree that Fido ‘n Fluffy’s ‘Free Shipping’ maneuver is a win/win situation. 😀
(Source: The Week, March 28, 2014 issue.)